Instant Channels - TV Tech Sponsored Article

Posted on by Martin Whittaker

How the cloud enables virtualised playout

The evolution of virtualized playout has significantly progressed since the first “channel in a box” systems started hitting the market more than 15 years ago. Today, virtualized playout is becoming more commonplace as media enterprises adapt to the challenges and demands of the streaming era.

As broadcasters move to a more software-defined production environment, TV Tech takes a look at how virtualized playout and cloud advances have helped broadcasters more efficiently produce and distribute content and thrive in an increasingly competitive media landscape.

Download TV Tech’s free guide here.

Evertz.io combines decades of knowledge and highly tuned video, audio and related data processing systems with cloud-native techniques, processes and tools used by high-performance teams.

If this sounds interesting to you, check out our careers page for open positions.

Martin Whittaker
Technical Product Director
Martin is a British Canadian living in Toronto, Canada with his wife and two Siberian Huskies. At evertz.io, he is leading our Product Management team. He has worked with different media and entertainment companies across the world and led Discovery's transition to the public cloud, which won a Technology and Engineering Emmy® Award in 2019 for Pioneering Cloud Based Linear Media Supply Chain Technology, an integral stepping stone to building evertz.io.